Melise Panetta

Melise Panetta is a distinguished marketing lecturer at Wilfrid Laurier University's Lazaridis School of Business and Economics, known for her expertise at the dynamic intersection of consumer behavior and strategic business innovation. Her research delves into evolving consumer megatrends, analyzing their profound influence on consumer choices, perceptions, and behaviors, particularly within rapidly transforming markets. Her insights have been featured in leading publications and media outlets such as Strategy magazine, Forbes magazine, The National, Global News, CBC News, as well as in key industry forums.

With over two decades of executive leadership, Melise brings a wealth of battle-tested experience from Fortune 100 Global CPG companies, including PepsiCo, General Mills, and SC Johnson. She consistently drove revenue growth through forward-thinking strategies that broke down consumer and customer barriers.

In her academic endeavors, Melise is deeply committed to the student experience, fostering an environment where learning is both impactful and engaging. She is celebrated by students for her innovative and immersive teaching style, which consistently brings complex theories to life through real-world applications and interactive experiences. Her dedication ensures that the next generation of business leaders is not only knowledgeable but also creatively equipped to tackle future challenges.

Her recent work delves into research and education on AI trends and their critical impact on the evolving job market. As a passionate advocate for education and a firm believer in resilient career development, she empowers students and professionals to thrive amidst disruption by mastering their personal brand through timeless, academically-proven strategies designed for the AI era.